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Social Protection Goes Digital: Lessons From an Innovative, WhatsApp-Driven Outreach Campaign in Paraguay
ABSTRACT
In this context, MDS and Fundación Capital have been working since 2019 in a five-year alliance funded by Co-Impact, to promote the social and economic inclusion of families in poverty through systems change. In response to the challenges the Tekopora program has faced, we joined forces to find a timely and scalable alternative to face-to-face training and coaching, in order to reach the thousands of participants who were suddenly deprived of any contact with their family guides. This led to “Tekopora Te Acompaña” (Tekopora Accompanies You), a digital campaign that sought to provide information and tools to prevent and mitigate the impacts of coronavirus and to ensure that families, despite the physical distance, maintained contact with the program through direct channels. Our intention was to increase these families’ capacities to face the crisis and decrease their vulnerabilities. The campaign was built on six thematic areas: food and nutrition, income and work, health and self-care, education and learning, housing and environment, and participation and coexistence. It was implemented between May and October of 2020.
CITATION
de Miranda, C., Cristina Heisecke, Mauricio Royg. 2021. "Social Protection Goes Digital: Lessons From an Innovative, WhatsApp-Driven Outreach Campaign in Paraguay" [online] Available at: <https://nextbillion.net/social-protection-digital-innovative-whatsapp-p…;.